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Selling
Welcome to the Sun Stone Helps You Find a
Buyer section. If you are considering selling
your home, we want to help you. Do you see the
links tat the bottom? They are the entryway to
some invaluable information to help you make
some critical decisions. Like, do I really want
to sell my home, what do I need to do if I want
to sell it, and do I need a Realtor® and is that
Realtor® a trained professional at Sun Stone
Property? It cost you nothing to interview us,
so email us at
Info@SunStoneProperty.com or call
1-866-995-6366.
It's so simple. List your home with our
company and one of our highly trained,
professional agents will help you find a buyer
and get the most money for your home possible.
We really do want to help you find a buyer for
your home.
Pricing Guidelines
Perhaps the most challenging aspect of
selling a home is listing it at the correct
price. It's one of several areas where the
assistance of a skilled real estate agent can
more than pay for itself.
Too high can be as bad as too low
If the listing price is too high, you'll miss
out on a percentage of buyers looking in the
price range where your home should be. This is
the flaw in thinking that you'll always have the
opportunity to accept a lower offer. Chances are
the offers won't even come in, because the
buyers who would be most interested in your home
have been scared off by the price and aren't
even taking the time to look. By the time the
price is corrected, you've already lost exposure
to a large group of potential buyers.
The listing price becomes even trickier to
set when prices are quickly rising or falling.
It's critical to be aware of where and how fast
the market is moving - both when setting the
price and when negotiating an offer. Again, an
experienced, well-trained agent is always in
touch with market trends - often even to a
greater extent than appraisers, who typically
focus on what a property is worth if sold as-is,
like homes in our market right now.
Agent education, experience critical
When working with a real estate agent, it's
critical that you have full confidence in that
agent's experience and education. A skilled,
knowledgeable agent should be able to explain to
you exactly why your home needs to be priced at
a certain level - compared to recent listings
and sales of homes similar to yours.
Experienced agents also know exactly what the
current pool of buyers are looking for in
relation to particular styles and price ranges
of properties. A skilled agent can recommend
changes that will enhance the salability of your
home, thus increasing the price - and/or
decreasing the length of time before a sale.
Little touches can generate big returns
Some of these changes may be cosmetic, involving
literally no expense on your part. It might be
as simple as moving out some of your furniture
and adjusting window coverings to best display
desirable qualities of the home. Other changes
might demand an investment, but the cost will
likely more than pay for itself in the final
sales price or timeliness of the sale.
It's critical to keep all these aspects of
pricing in mind, regardless of whom you choose
to list your home.
Home Improvements
There are two reasons for pursuing major home
improvement projects:
- You want some new features in a home to
improve your family's quality of life, but
you don't want to leave your current home.
- You want to make your home more
marketable to maximize return (or minimize
loss) and speed up the sale process.
In the right market conditions, a project
might fit into both categories. Other times,
though, the two approaches will conflict:
Just want to do it
In situation A, the project is perceived as a
necessary or worthwhile improvement to your
family's lifestyle. Say you have two or three
teenagers in the family and the morning bathroom
situation is completely out of control. It
doesn't matter if an additional bath generates a
150 percent return on investment or actually
decreases the value of the home (unlikely,
unless you're a completely incompetent
do-it-yourselfer with a bizarre design sense).
The economic impact just doesn't matter. If you
have the money for a new bath and you don't want
to move - you add the bath. It's that simple.
Or say you're a barbecue fiend and the only
feature missing from the dream home you've just
purchased is a sprawling backyard patio with a
natural-gas grill custom-built with flagstone
and river rock. Again, return on investment just
isn't going to be a critical question. The
improvement becomes more comparable to
purchasing a depreciating asset that you feel is
a necessity for your lifestyle - such as an
automobile. When the barbecue aficionado adds a
deluxe patio to a home that's already the most
expensive property in the neighborhood - perhaps
destroying the entire backyard in the process -
there's a good chance that very little of the
cost will be recouped in a subsequent sale.
An even better example might be a pool. If
you're a person who simply has to have one -
fine. Put in a pool. But it's probably worth
checking with a real estate professional first,
just to make sure you fully understand that
adding the pool might actually lessen the
property's value and make it more difficult to
sell should you later decide to move. That's the
reality in many markets. That doesn't
necessarily mean you shouldn't do it, especially
if you're planning to live in the home for the
rest of your life. It just means it's worth
knowing the cost and salability impacts at the
front end - even if they're not going to deter
you from pursuing the project.
Really need to do it
The "type-B" home improvement project is pursued
primarily to increase the property's salability.
In turn, this often increases your return on
investment. A good real estate agent can advise
you of possible improvements that will attract
more potential buyers and also pay for
themselves either through increasing the home's
value or through shortening the time it takes to
sell the home.
Here we're typically talking about projects
such as: painting - either because the existing
paint is in bad shape or is an unusual color;
replacing carpets - again because of age, color
or style; repairing or resurfacing a cracked
driveway or sidewalk; refacing kitchen cabinets;
and trimming or removing overgrown or
unattractive landscaping.
While spending several thousand dollars on
your home right before you sell it might not
sound very appealing, it's not uncommon for the
right work to more than pay for itself in a
higher selling price and shorter marketing time.
Consult with an experienced real estate agent
to learn what improvements will make your home
more marketable in comparison to similar
properties that are now - or recently have been
- on the market in your area.
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